A Tier-1 German casino group plateaued at €600k/mo on Meta + in-house. We took over paid social in Q3 '24, added Search in Q1 '25, and quadrupled their FTD line over eleven months — without raising spend proportionally.
Eleven months of delivery, audited monthly. NDA-gated detail available.
Operator H. is a Tier-1 German casino group, MGA-licensed and GGL-compliant. By Q3 2024 their internal acquisition team had a clean operating ceiling: €600k/mo on Meta, plateaued at 1,800 FTDs, CPA drifting up month-on-month.
Their problem wasn't competence — the in-house team was good. The problem was structural: a single channel with platform-fatigue, no creative production at scale, and a tracking stack that lost ~22% of FTD signal at the conversion API.
The brief: scale to €1.5M/mo without breaking unit economics, diversify off Meta-only, and rebuild the stack so they could trust their own numbers again.
First, we rebuilt the server-side tracking stack — CAPI v18 with first-party hashed events, postback handshakes against their platform, deduplication logic. Signal match rate went from 78% to 98.4% in week three.
Second, we opened three parallel acquisition surfaces — TikTok Spark for younger cohorts, Search for brand defense + generic capture, native (Taboola + Outbrain) for editorial-style funnels. Meta dropped from 100% of spend to 38%, but absolute FTD volume from Meta still went up.
Third, we industrialised creative production. Forty-plus assets per month, UGC + motion + statics, written and shot by salaried Adsery staff. The 48-hour testing cadence is what holds CPA in a market that fatigues every two weeks.
Compressed timeline. Audit available with full week-level granularity under NDA.
Account inspection, server-side CAPI deployed, BMs verified and warmed. Zero spend until tracking validated.
Migrated existing Meta accounts to our BM stack. TikTok Spark activated in week 2. First FTD on TikTok day 14.
Salaried creative team output stabilised. UGC pipeline live. CPA on Meta dropped 18% from baseline.
European Q4 saw competitor spend spike 60%; we held auction position by rotating BM tier 2 + creative cohort 4.
Brand defense day 1, generic capture week 2, PMax (wrapped) week 4. Search CPA settled at €18.40 by month-end.
Taboola + Outbrain activated. First editorial pre-lander outperformed Meta CPA on day 9. Scaled to 17% of mix.
Monthly FTDs at 9,200, blended CPA −47% vs in-house baseline, ROAS 3.4×. Scale tier renewed for 24 months.
Adsery is the only outside team that's ever moved our German FTD line on a chart you can see from the boardroom. In quarter one. Without retainer fees. Everyone else wanted to build a relationship. They built results.
Operator H. renewed at Tier 03 in July 2025 for a 24-month engagement. Year two roadmap covers expansion into Austria + Switzerland (both MGA-friendly, both German-language), full creative-team embed (5 FTE), and a CRM + acquisition signal hand-off so the in-house retention team can act on cohort data within four hours of FTD.
Quarterly board-level reviews now sit alongside their internal acquisition reporting. The line they wanted to move is moving.
The diagnostics that worked for Operator H. start with a free 60-min audit. Bring your last quarter's numbers — we'll show you where the leak is.
References to Operator H. CMO available under NDA.