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21-DAY PILOT · END-TO-END DAY 0 → FIRST FTD

Twenty-one days,
no theatre.

Our pilot is shaped around one number: time-to-compliant-FTD. Below is exactly what happens, day by day, with deliverables you can hold us to. No hand-off, no junior account managers, no slipping the schedule.

★ Twenty-one days · workstream view

Day 123 456 789 101112 131415 161718 192021 Audit Stack Creative Spend Readout
DAYS 1 — 3 01

Audit & Map

Three days, eyes-only. We don't run a single euro until we understand exactly what you've built and where it leaks.

★ What happens

  • Account inspectionExisting Meta / Google / native accounts reviewed for spend efficiency, audience health, attribution accuracy.
  • Tracking baselineServer-side stack mapped, signal match rate measured, conversion deduplication assessed.
  • Creative library reviewLast 90 days of creative pulled, performance matrix built, fatigue index calculated per asset.
  • Compliance baselinePer-market regulatory check — license currency, ad copy fitness, age-gate & disclosure compliance.
★ Deliverables · Day 3
Audit deck · 12pp Stack diagnostic Creative gap analysis Risk register
DAYS 4 — 10 02

Stack & Stage

Seven days to deploy infrastructure, warm accounts, produce creative, QA landing pages. No spend until everything passes pre-flight.

★ What happens

  • Server-side CAPI deployedMeta CAPI v18 + TikTok Events API live with first-party hashed events. Validated against your platform's webhook.
  • BM rotation primed3-tier verified BM stack ready, pre-warmed where possible, platform-rep escalation path opened.
  • 40+ creative assets in productionUGC, motion, statics. Salaried Adsery creative team. Market-localised, compliance-pre-checked.
  • Landing pages QA'dPage speed, age-gate, market disclosure, postback fire — checked on real devices in market.
★ Deliverables · Day 10
CAPI live · documented 3 BMs warmed 40 creative assets QA report
DAYS 11 — 17 03

Launch & Learn

First spend on the lowest-risk channel cluster. Daily Telegram. Creative cycles on a 48-hour cadence. First FTD usually lands inside this window.

★ What happens

  • Day 11 — first spend liveLowest-risk channel cluster (typically Meta primary BM + warm-up audience). Capped budget, full instrumentation.
  • 48-hour creative cyclesTop 4 hooks identified, bottom 4 retired, fresh cohort live. Cadence holds for the entire pilot.
  • Daily Telegram readout09:00 CET hand-off, numbers from the prior 24 hours, decisions for the day. 17:00 CET close.
  • First FTDMedian: day 14. Best case in pilot history: day 7. Worst case: day 17 (creative-fit issue, recovered same week).
★ Deliverables · Day 14
Mid-pilot readout First FTD validated Cohort 2 in test Spend curve set
DAYS 18 — 21 04

Scale & Settle

Audience expansion, cross-channel hand-off, written readout. Decision point at day 21: continue into Tier 03, or close clean — your call.

★ What happens

  • Day 18 — channel cluster expansionIf pilot KPIs are tracking, second channel surface activated. Audience hand-off engineered before the takedown happens.
  • Day 19 — board-level snapshotOne-page update for your CMO / CFO. Three numbers, three risks, one recommendation.
  • Day 20 — written readout drafted10–15 page document. KPI delivery, learnings, market-level risks, scale-up plan if continuing.
  • Day 21 — decision call60 minutes with your team. Go / no-go on continuation. Clean exit if no-go — no continuation pressure, no clawback.
★ Deliverables · Day 21
Final readout · 12pp Continuation MSA · ready Exit plan · ready References · on call
/02

What we commit to

Three commitments written into the pilot MSA. Hold us to them.

Commitment /01

≤ 14 days to first FTD.

If we miss day 14, you get the next 7 days at zero CPA — every FTD delivered in days 15–21 is on us. Median in our last 11 pilots: day 12.

Commitment /02

Daily ops cadence.

Telegram channel, 09:00 CET hand-off and 17:00 close, every business day. If we miss two cadences in a row, you can terminate the pilot at no cost.

Commitment /03

Clean exit available.

At day 21, you choose. Continuation is opt-in, never default. We've closed pilots clean and would do it again — that's a feature.

★ START WITH DISCOVERY

Twenty-one days starts here.

The pilot is the second step. The first is a 60-minute discovery call — free, no commitment, NDA optional. If we can't move your numbers, we'll tell you straight.

Book discovery →

★ Pilot terms

Length21 days
CostCPA only
Mediaat-cost
Continuationopt-in
MSA4 pages

Sample MSA available on request. Mutual NDA before any document share.