Home/Capabilities

WHAT WE DO FOUR DISCIPLINES · ONE TEAM

Capabilities,
in plain English.

Every capability listed here is delivered by salaried Adsery staff. We don't outsource creative, we don't subcontract media, and we don't hide behind a layer of account managers. Performance is the deliverable.

/02

Search

Google & Bing — brand defense, generic capture, PMax with our brand-safety wrapper. Compliant in every regulated market we activate.

Google Ads Microsoft Advertising PMax wrapper

★ How it works

Search is the channel where regulated operators waste the most spend. We build the buy with a brand-safety wrapper — compliant ad copy, geo-fencing per license, exclusion lists pulled from your platform. The result is search that actually delivers FTDs at the unit economics you committed to.

Brand defense built firstDay-one priority: own every variant of your brand SERP. Affiliates and competitors don't get to bid above you.
Generic capture, audited weeklyCasino / sportsbook / market-specific intent at compliant CPA. Negative keyword library shared on day 1.
Performance Max — wrappedOur wrapper limits placement risk in regulated markets. PMax delivers volume; the wrapper delivers compliance.
DSA & market-level complianceDisclosure tags, advertiser verification, market-level age-gate. Reviewed quarterly against shifting regulation.

€18.40

Avg CPA · search blended

87%

Brand SERP coverage

2.1×

PMax ROAS uplift

Compliance flags / 18mo

/03

Native + Push

Editorial-style funnels engineered for FTD intent. Nine networks, pre-lander A/B at scale.

Taboola Outbrain RevContent MGID PropellerAds RichAds

★ How it works

Native and push are the channels most regulated operators ignore — wrongly. With the right pre-lander, native delivers FTDs at half the social CPA, with no platform-suspension risk. We've built nine network relationships and 200+ pre-lander variants over the past five years.

Editorial pre-landersLong-form, market-localised, written by salaried writers. Tested in 4-variant cohorts on 72-hr cycles.
Network whitelist / blacklistFive years of placement data. We know which sub-publishers convert and which burn budget on the first hour.
Push as a retention surfacePush isn't acquisition for us — it's D1/D7/D30 reactivation, working off your CDP segments.
Server-side conversionNative networks can't see your conversions natively. We hand them ours, S2S, with the right deduplication.

€11.20

Avg CPA · native blended

Active networks

200+

Pre-lander variants

D7 41%

Native-sourced retention

/04

Tracking Stack

Server-side CAPI, postback engineering, S2S handshakes with your platform. We see what your in-house can't.

CAPI v18 Postback S2S Looker BI Snowplow

★ How it works

This is the unglamorous capability that determines whether the other three deliver real ROAS or theatre. We deploy a server-side stack that sits between your platform and every buying surface — accurate, deduplicated, signal-rich. Your data, our infrastructure, your insights.

Server-side CAPI on every channelMeta, TikTok, Google, native networks — server events with hashed first-party data, not pixels.
Postback engineeringS2S handshakes designed against your platform's webhook schema. We've integrated with 14 platforms to date.
Deduplication & signal scoringFTD signal weighted by deposit size, market, and D7 LTV. We don't optimise on raw conversions.
Looker BI dashboardYou get read access. Channel × market × creative cohort, refreshed every 4 hours.

Platforms integrated

98.4%

Signal match rate

BI refresh cadence

v18

CAPI version current

/05

The technical stack

For the engineers in the room. Here's what we run and why.

Server-side tracking

Node.js + Fastify · self-hosted, GDPR-resident in EU-Central

Conversion API

Meta CAPI v18, TikTok Events API v1.3, Google EC, RevContent S2S

Event pipeline

Kafka → Snowplow → BigQuery · 4-hour batched + 1-min hot path

Attribution

Custom MTA, market-specific look-back windows, deposit-weighted

BI & dashboards

Looker Studio + Looker (Pro) for Tier 03 · per-operator workspace

Creative pipeline

Figma + Frame.io + Adsery DAM · async review with operator approver

Compliance review

Internal pre-flight + market-level legal review (MGA / UKGC / SGA / DGA)

Daily ops

Telegram channel per operator · 09:00 CET hand-off, 17:00 close

Disaster recovery

3-tier BM rotation · pre-staged creative cohorts · platform-rep escalation paths

★ AUDIT FIRST · COMMIT LATER

Want a stack walkthrough before you sign?

We do a 45-minute technical session during discovery — server-side architecture, CAPI implementation, BI layer. Bring your engineers. Bring receipts.

Book the walkthrough → See it in production

★ What you'll see

Architecturelive diagram

CAPI sampleredacted

BI accessread-only

Q&A15 min

Walkthrough is under mutual NDA. We will not share code.

Capabilities,in plain English.

Paid Social

★ How it works

Search

★ How it works

Native + Push

★ How it works

Tracking Stack

★ How it works

The technical stack

Want a stack walkthrough before you sign?

★ What you'll see

Capabilities,
in plain English.